Build big ass pool projects, without
chasing down every lead.
We install the full growth system, fund and manage the acquisition engine, qualify every inquiry, and fill your calendar with serious homeowners. You pay a percentage only on signed projects.*
We know what your week looks like.
You didn't start a pool company to spend nights calling back people who mostly want to "get a rough number."
You're great at design, estimating, and getting jobs built right. But between crews, permits, suppliers, and clients, sales follow-up always slips.
So most owners do one of two things: pay a typical agency $3k-$5k/month and hope, or live on referrals and pray each season stays full.
The issue isn't your ability to close. The issue is not having the time, structure, or patience to run a predictable pipeline on top of everything else.
That's exactly why we built this model.
Our incentives are tied to your signed jobs, not a monthly fee.
Typical agency setup
- -$3k-$5k monthly retainer + ad spend
- -Same invoice whether you close deals or not
- -You get "leads" and handle the chaos from there
- -Zero real skin in the game
BlueEdge model
- +We manage the full acquisition and qualification machine
- +You pay a percentage only on signed projects
- +Prospects are contacted, filtered, and pre-qualified before they touch your calendar
- +If you win, we win. If you don't, we don't get paid
Clear expectation: we're not the cheapest option. In absolute dollars, this can cost more than a standard retainer. The difference is alignment. We only earn a percentage on revenue we help bring in.
Your pipeline, end to end.
We launch your campaigns
Meta, Google, landing pages, tracking, and automations. We build and run the full system.
We contact every lead fast
Every inquiry gets immediate follow-up. We ask the right questions, filter out tire-kickers, and identify real opportunities.
We fill your calendar with qualified prospects
Only homeowners with budget, timeline, and intent are booked into your schedule, so your meetings are worth having.
You close projects, we nurture the rest
You do what you do best: run consults, pitch the vision, and close. Not-ready leads stay in follow-up until timing is right.
The numbers are real.
in signed projects over the last 12 months
signed projects
average project value
largest project value
This isn't a side hustle and it's not our first season. We've spent years building and tightening a system that drives real, measurable revenue in U.S. outdoor residential construction, including custom pool companies.
People buy from people.
Thomas Larouche
Founder, BlueEdge Solutions
Thomas grew up in construction. His family runs JP Larouche & Sons, a residential construction company established in Quebec, Canada. He launched his own landscaping company at 14 and worked as a framer before transitioning into marketing in the construction space.
In the last 24 months, he generated more than $5M in pool sales in the U.S., including $4.1M with his flagship partner. He doesn't just understand marketing. He understands job costing, pricing, sales process, project flow, and what real field operations look like day to day.
Thomas is the technical operator behind the model. He built the systems, campaigns, and qualification workflows that drive this pipeline end to end.
We only take a limited number of partners per market.
+ Good fit if
- - You run an established pool business doing $1M+ annually
- - Your workmanship and reputation are solid, but sales and marketing are your bottleneck
- - You can handle more projects and your constraint is pipeline, not capacity
- - You understand growth requires a real sales system
- - You want a partner, not just a vendor
x Not a fit if
- - You have major reputation issues or poor review history
- - You can't take on additional projects right now
- - You want someone to fix internal ops problems for you
- - You need months of indecision before taking action
- - You need to micromanage every part of the process
Ready to talk?
15-20 minutes. No hard pitch, no weird pressure. We'll look at your market, current pipeline, and capacity, then decide together if it makes sense.
One partner per service area. Summer 2026.